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Tooltrace: Social Media Marketing

Project type

social media marketing

Date

2026

Location

Berkeley. CA

Short-form Videos:

I spearheaded the social media marketing strategy for tooltrace.ai by producing dynamic, short-form video content across Instagram Reels and YouTube Shorts targeted at the maker and 3D-printing communities. By showcasing real-world workflows through satisfying tool-tracing ASMR, printer-cam highlights, and Gridfinity comparisons, the content built significant momentum and event buzz leading up to Open Sauce 2026. This video-driven campaign generated substantial impression spikes across platforms, creating high-engagement momentum for the launch of Tooltrace 2.0

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