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The Anatomy of a Machine Shop

Project type

Social Media Videography

Date

2026

Location

Berkeley

The Anatomy of a Machine Shop

This high-energy walkthrough video offers a portfolio-focused showcase of finalREV, a software-first CNC machine shop based in Berkeley, CA, that bridges the gap between legacy manufacturing friction and modern, automated workflows. Designed to highlight videography and production capabilities, the film features high-frame-rate macro footage of 3-axis and 5-axis machining operations—including Haas UMC 500 and Datron Neo setups—alongside seamless floor automation, tool presetting, and clean, high-contrast color grading. Paired with a balanced industrial sound design mixing crisp shop ASMR audio, the visual tour captures finalREV’s sharp challenger identity and fast-turnaround capabilities ranging from same-day Bay Area delivery to 2-day nationwide shipping


Role: Director, Videographer, Producer, and Editor

Production Co: finalREV

Specs:
Camera: Sony FX30
Len(s): Sigma 18-50mm F2.8 Zoom (Sony E Mount)


Camera Support:
-DJI RS4 Pro Gimbal Stabilizer
-Tilta Gimbal Ring for DJI Gimbals

Format: XVAC S 4k

Video edited and graded in DaVinci Resolve Studio

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